Funnels That Respect Humans
Useful ad → clear promise → clean landing → easy follow‑up. That’s the flow. It works in Dubai because attention is expensive and people are busy.
Start with a useful ad
Lead with value — a tip, checklist, or small win. Treat the ad as content. Then make one promise that the landing continues, not restarts.
Landing page checklist (UAE context)
- Headline repeats the promise. Subhead adds the outcome and time frame.
- Price or starting range visible. Delivery/availability for Dubai/Abu Dhabi clearly stated.
- One CTA above the fold. Form asks only for essentials (name, email, phone).
- Trust: VAT/compliance, simple refund/return, a short testimonial (even anonymous).
- WhatsApp option for those who hate forms.
Follow‑up that isn’t annoying
Day 0
Thank‑you + next steps. Include a Calendly link. If WhatsApp opt‑in exists, send a short greeting during business hours.
Day 2
One helpful nudge: a tip, a comparison, or a use‑case. No pressure language.
Day 5
Close the loop. Ask if they want to book, get a sample, or pause for later. Respect a “no”.
Want me to review your ad → landing flow and fix the leaks?